Viva – an expression of cheer, good will and “Long Live!” – is something we believe in so fervently that we made it a part of our name. It’s about helping our clients understand the opportunities of our markets, break away from stereotypical Multicultural approaches that may be limiting and give them the freedom to create more meaningful connections with our consumer for brand growth and loyalty.

Established in 1996, Viva is a recognized marketing, media and advertising agency headquartered in Miami, Florida with offices in San Antonio, Chicago, Madrid and Buenos Aires.

We focus on the U.S. Hispanic/Multicultural and Latin American markets and have helped numerous well-known brands connect with consumers and grow their business.

We connect insights, strategy, and creative content to transform brands and grow their business by engaging with consumers in compelling, relevant ways.

Hispanic Market Consulting

In-House Consumer Market Research

Strategic Planning


Creative Development

Customer Engagement

Shopper Marketing


Digital Marketing



Web Development


Retail is our Passion. We love the fast pace, putting together the many pieces of the puzzle, but most of all, we love it when our target consumer falls in love with our brand. (And of course, drives sales and share of growth)

Our Hispanic and Multicultural retail marketing experience helps our clients grow their brand by understanding the customers’ motivations and barriers, their passions and the language they speak. Our in-house market research unit allows us to continuously stay near consumers, dig deeper into who they are and what they want and then garner actionable insights to develop successful strategic marketing/advertising programs.


Viva Media is a strategic media planning and buying agency. We connect people and brands to total market, multicultural and lifestyle audiences. Utilizing secondary research, including Simmons, Scarborough, Nielsen, comScore, Pew, Ethnic mapping, and our own proprietary “Effective Universe Targeting,” we find relevant media platforms that match target audience lifestyles.

Whether it be digital, mobile or traditional TV, Radio, OOH and print, we have the resources and connections to make a perfect media match at the most efficient and effective reach and frequency levels. Viva Media is ready to be your strategic total market & multicultural media Partner.


Viva Research offers a full range of qualitative, quantitative and consulting services. We customize studies based on clear marketing and/or business objectives, designed to accomplish two goals – uncover yet-undiscovered and actionable insights and transform those into go-to-market strategies that can be executed immediately.

We also focus on revealing key target segments as well as the drivers that influence and motivate consumers - in addition to discovering previously unknown barriers.

Viva Research is best known for our proven proprietary methodologies:

  • Feet on the Street™
  • Charla Groups™
  • One on One In-Depth Dialogues
  • Day in the Life™
  • Hispanic Shopper Marketing


We've built a talented, insightful, multicultural team. Our people think, lead and deliver projects with energy and accountability. We're responsive and flexible adapting our approach to meet the diverse needs of our client partners.




10800 Biscayne Boulevard

Suite 300

Miami, FL 33161

For New Business Inquiries:

Linda Gonzalez, President

Office: 305-576-6007

Cell: 305-968-2699