Win the Hearts & Pockets of Your Customers

Viva has provided US Hispanic and Latin America consumer insights, research, and strategic consulting for over 23 years. The Viva team has a profound understanding of the various ethnicities, language proficiencies and idiosyncrasies, geographical and generational differences, and cultural variances of today’s multicultural consumers.

How We Do It

Viva has provided US Hispanic and Latin America consumer insights, research, and strategic consulting for over 23 years. The Viva team has a profound understanding of the various ethnicities, language proficiencies and idiosyncrasies, geographical and generational differences, and cultural variances of today’s multicultural consumers.

Latin America Markets

We not only specialize in US Hispanic markets, but have extensive multi-decade experience working in Latin America. For over 20 years, Viva has partnered with Fortune 500, multinationals, and mid-sized companies to help them better understand the expanding opportunity in the region. As a result our clients have experienced substantial growth in both their Latin America B2B and B2C business.

Our Latin America geographic footprint includes:

  • Mexico
  • Central America
  • South America
  • The Caribbean
LATIN AMERICA MARKETS

Viva has developed a full suite of proprietary market tools that drive our research.

Charlas™

 

A hybrid between one on one interviews (IDI’s) and Focus Groups. Intimate gatherings of friends and/or families that are moderated informally and are more casual than traditional focus groups. Study locations may be in a private home hosted by the lead participant or other more relaxed settings.  Utilization of these types of formats results in deeper, more insightful learning from more engaged participants.

FOTS™ (Feet on the Street)

 

Face-to-face casual conversations with target consumers where they live, work and play. FOTS insights provide brands with directional insights that either lead to immediate marketing decisions or further confirmation methods such as Charlas™ and/or traditional focus groups.

Day in the Life™

 

A detailed, intimate look into the daily life of a consumer as we accompany them through the course of an average day or days. This unscripted and “as real as it gets” perspective often provides clues to those life experiences, aspirations and beliefs that often influence purchase decisions and brand/product preferences.

Consumer Immersion Sessions

 

Ideal for insight generation as it allows for deeper probing of motivations: Likes and dislikes of the category, barriers and motivations, how the category plays a part in their lives, their aspirations, their experiences as a multicultural consumer, etc. This deep dive insight generation technique may immediately follow a focus group or Charla or live on its own.

In addition to our propriety tools our full service research toolkit utilizes:

  • Customer Experience (CX/UX)
  • Qualitative Research Recruiting
  • Traditional & Online Focus Groups
  • Mini-Groups/Triads/Dyads
  • One on One Interviews (IDI’s)
  • Celebrity/Spokesperson Research
  • Mystery Shopping
  • Ethnographies
  • Online QualiBoards
  • Online Video IDI’s
  • Social Listening

Category Experience

CPG

Technology

Retail

Health and Beauty

Financial Services

Telecommunications

Small Appliances

Insurance

Heavy Equipment

Automotive

Healthcare

QSR/Fast Casual

Entertainment

Travel and Tourism

Political Research

OTC

Alcoholic Beverages

E-Commerce

The Viva Research Team

Viva offers a full range of qualitative, quantitative and consulting services. We customize studies based on clear marketing and/or business objectives, designed to accomplish two goals:

  • Expose undiscovered actionable insights.
  • Transform those insights into go-to-market strategies that can be executed immediately.

Senior Staff and Project Managers are:

  • Dedicated segment experts
  • Widely-respected multi-lingual moderators
  • Pioneering study designers and strategists

Case Studies and Consulting Projects

  • Strategic consulting
  • Target Market and Segmentation
  • Purchase Cycle and Customer Journey
  • Mapping
  • Go-to-Market strategies
  • Innovation/New Product Development
  • Concept/Package Testing
  • Name/Product Development
  • Pantry Profiling
  • Demographic mapping
  • Market/Home Immersions
  • Shop-Alongs/Mystery Shopping
  • Exploratory Research
  • Size of the Opportunity Analysis
  • Consumer Profiles
  • Copy Testing

Start Seeing With Your Customer’s Eyes

Contact Us for an Exploratory Quote

Address : 10800 Biscayne Blvd., Suite 300 Miami, FL 33161

 

Email: lgonzalez@vivamia.com

 

Phone: 305 576 6007

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