IF YOU DON'T KNOW
WHERE YOU'RE GOING,
ANY ROAD WILL TAKE YOU THERE.

 
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The problem is it may not be where you want to go.

 

That's why, at Viva Partnership, the research drives the strategy, and together they drive the creative. In fact, for over 20 years, Viva has partnered with Fortune 500’s, multinationals, and mid-sized companies to help them better understand the expanding opportunity available to their brand. As a result, our clients have experienced substantial growth in their B2B and B2C businesses, from the US to Mexico to Central and South America to the Caribbean and Canada. In any culture and any language - with distinct expertise in Hispanic communications and other Multicultural communities. 

 
 
 

our expertise goes beyond the US hispanic market to the various nuances of the Latin American cultures.

 

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market tools.

Viva has developed a full set of proprietary tools that drive our research.

For over 20 years, Viva has partnered with Fortune 500, multinationals, and mid-sized companies to help them better understand the expanding opportunity available to their brand. As a result our clients have experienced substantial growth in both their Latin America B2B and B2C businesses. From the US to Mexico to Central and South America to the Caribbean, our expertise expands your brand’s ability to grow, to resonate.

customer experience (CX/UX)

qualitative research recruiting

traditional & online focus groups

mini-groups/triads/dyads

one on one interviews (idi’s)

celebrity/spokesperson research

mystery shopping

ethnographies

online qualiboards

online video idi’s

social listening

 
 
 
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A hybrid between one on one interviews (IDI’s) and Focus Groups. Intimate gatherings of friends and/or families that are moderated informally and are more casual than traditional focus groups yet provide deeper insights.

Study locations may be in a private home hosted by the lead participant or other more relaxed settings.  Utilization of these types of formats results in deeper, more insightful learning from more engaged participants.

 
 
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Face-to-face casual conversations with target consumers where they live, work and play.

FOTS insights provide brands with directional insights that either lead to immediate marketing decisions or further confirmation methods such as Charlas™ and/or traditional focus groups.

 
 

 

A detailed, intimate look into the daily life of a consumer as we accompany them through the course of an average day or days.

This unscripted and “as real as it gets” perspective often provides clues to those life experiences, aspirations and beliefs that often influence purchase decisions and brand/product preferences.

 
 
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discover the viva way.

Start seeing the world through your consumer’s eyes. 

Contact us for an exploratory quote.

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