29 Oct Viva Campaign for Sandoz Novartis Captures Two Ad Age/Modern Healthcare Awards
“Better Care-More Health”, an emotionally-driven, multichannel campaign developed for Sandoz Novartis by Viva Partnership and executed in three languages, earned two Bronze awards at the 2015 Ad Age/Modern Healthcare awards dinner held on October 29, 2015 in Chicago. The annual presentation of awards recognizes the best campaigns of the year across eight categories. Viva captured honors for the Best Integrated Marketing Campaign of the Year, and the Best Patient Education Campaign of the Year. Competition criteria included measurable results, and metrics for creating awareness and recall.