Hispanic Market

• We design and execute impactful media plans that reach Hispanic consumers at multiple touch points. Most importantly we love and respect the Hispanic market and it shows in everything we do.
• Marketing to Hispanics has changed since its beginnings in the early 1970's and so have we. We operate from the belief that the "traditional marketing first" approach is outdated and developing targeted communication programs based on the brand's goals and objectives, founded on strong, clearly identified consumer insights is the key to successfully communicating our client's message.
• viva Partnership consistently strives to provide our client's with a deep understanding of this segment which is nearly 50 Million people strong and over 15% of the U.S. population and controls close to $1 Trillion in purchasing power.
• Our multicultural staff contains an interesting mix of those born and raised in Latin American/Caribbean countries with 2nd, 3rd and even 4th generation Hispanics born and raised in the U.S. It is through this vibrant combination that we are organically and naturally connected to this market and we understand, wholeheartedly, what it means to be a Spanish Dominant, Bilingual, English Dominant Hispanic. It's evident in our award winning creative developed for the Hispanic market, in the way we carefully adapt general market campaigns to relevant Hispanic ones, but especially in the proven results we've achieved for our clients and their brands.