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Approach

Strategic planning at viva is one of the most important things we do. To that end, we've developed various proprietary techniques that assist us in uncovering the right feel, the right motivations and the right direction.

Proprietary Tools
Lifelong Lifestyle
Tendencies Analysis™ Lifelong Lifestyle
Tendencies Analysis™
When people immigrate to the U.S., they acculturate and assimilate at different rates. People acculturate by necessity; they learn language based on need. The key to success is "understanding WHY" …the root of their behavior.
Contemporary
Traditions Analysis™ Contemporary
Traditions Analysis™
All Hispanics, regardless of their country of origin or level of acculturation, cling to their traditions as a way to maintain their ties to family, friends, language and culture.
Hispanic Brand
Loyalty Modeling™