How long have you been with viva? Have you always worked in the marketing and advertising industry? I've been with viva for eight years. I didn't mean to stay so long; they needed some help reorganizing their operations and since that never really stops, here I am.
Where are you originally from, how long have you lived in the U.S., and what languages do you speak? I was born in Israel. Other than English and Hebrew, I also speak Spanish and can get by in Portuguese. In fact, I met my wife in Brazil!
Given the state of the economy, what has been your greatest challenge as the COO and CFO of a marketing communications agency? Getting paid and paying vendors! Okay, it's not that bad, but I think that the Multicultural market is less affected by the recession than the general population due to various cultural factors; however, the clients are the ones who have put a hold on many and most of their marketing activities. It seems they're all waiting to come out of the shoot and get going again. So, for me, it makes planning a challenge; also, our business plan and projections have had to be modified. We're ready though, for when marketers are ready to jump back in again.