What is one of your proudest professional accomplishments? Planning and Implementing a media plan that grew a locally-distributed brand to a national one.
How about your proudest personal accomplishments? Raising two kind and loving children.
How did you get started in the ever-evolving world of Media? I started planning and buying media at a small advertising agency where I learned the basics.
Why do you have so much experience in Hispanic Media? I was one of the lucky few that started working at the largest Hispanic agency in the 80s, and fell in love with Hispanic media and marketing.  That was twenty years ago, wow, I'm not that old!
What's the last book you read? The Reader by Bernhard Schlink. I found it very well written and emotionally compelling.
How many years of experience do you have in Multicultural Media Strategy? Twenty plus years.
You are considered by many to be one of the top 10 Hispanic Media experts in the Industry. What are your areas of greatest strength/experience? My biggest strength is strategizing; also, understanding the marketing goals and objectives and translating them into media plans.